Walmart is a distant second … Overview. EU Office: Grojecka 70/13 Warsaw, 02-359 Poland, US Office: 120 St James Ave Floor 6, Boston, MA 02116. Benedict Evans recently did a great 2018 market share analysis for Amazon on its share of US e-commerce and addressable US retail. On that basis, Amazon’s real market share of its real target market is closer to 6% (it’s 2/3 the size of Walmart). That leaves ‘addressable retail’ (i.e. This Chart Shows Amazon’s Dominance in Ecommerce It’s no secret that Amazon is dominant in ecommerce. Still, if you disagree, and do think that Amazon will go much further towards taking over ‘everything’, then your definition of Amazon’s market share has to be its share of, well, ‘everything’. Understanding the details behind Amazon’s trajectory, and using reliable eCommerce solutions, can help you scale the heights of eCommerce with ease. On account of convenience, the FBA has been a revelation that saves time and money. In other words, you need to train your sight on the Amazon business model. Amazon Inc (NASDAQ: AMZN) is making moves to capture a sizeable market share in India’s online pharmacy business, the Economic Times reports. Moreover, the company will control over 50% of the US eCommerce market by 2019. Finally, of course, Amazon is growing. Websites Dropped. The Amazon case study is an open book to brands and retailers, and there is plenty to learn from the growth of this lucrative firm. The trend has recorded an upward trajectory in the last four years; Q1 2015 (44%), Q1 2016 (48%),  Q1 2017 (50%), and Q1 2018 (52%). Between February 2018 and April 2019, Amazon had over 37 billion mobile and desktop visits. To help you out, we’ve compiled all the statistics you need to know about Amazon. Amazon Prime is an exciting membership service that gives subscribers free two-day shipping. Market space Websites Added. Skip to main content. That’s to say, the affiliate program has been beneficial to both Amazon and eCommerce entrepreneurs. CIRP intimates that, on average, an Amazon Prime subscriber spends $1300 yearly, compared to $700 spent by non-member customers. Amazon entered the India space in 2013, and has yet to turn a profit. The forecast was revised after disclosure in Bezos’s annual shareholder letter in April 2019. Market share is the fool’s gold of modern business. It has delivered the killer blow to the traditional Cyber Mondays and Black Fridays. This is especially relevant for any conversation about predatory pricing: Amazon is setting the price directly for 15% of US ecommerce, not 35%.   More on AMZN Market Share. It also doesn’t sell cars or repair them, and car dealers and parts were $1.2tr. In terms of percentage, 48% of US consumers visit Amazon.com at least a few times a week. On that basis, Amazon’s real market share of its real target market is closer to 6% (it’s 2 Technology in the eCommerce space is increasingly becoming a mainstay even as the landscape becomes even more complex. Amazon US GMV plus the US physical stores (which we need to include now since we’re comparing with physical retail) was roughly $200bn. Quality (23%) comes second followed by reviews (12%) and shipping (1%). Bank of America estimates Amazon currently has about 44% of U.S. e-commerce market share, up from 40% in 2018. Even better, Amazon statistics show that approximately 53 million US consumers purchased a product from Amazon on the 2017 Prime Day. This dwarfed visits to Wallmart (59 million), eBay (54 million visits), The Home Depot (36 million visits), and Groupon (32 million visits). In the past Amazon didn’t disclose its GMV, but in the 2018 shareholder letter it finally gave a bunch of rounded numbers: global first party sales were $117bn (note this is slightly different from the $123bn above, given in the formal accounts in the same report), and global third party sales were $160bn, giving global GMV of $277bn and meaning that 58% of global Amazon ecommerce is actually made by third parties using its platform, not by Amazon itself. On this graph, the Y-axis represents the number of digital transactions and the X-axis shows Amazon’s market share in each. To illustrate, with over 8,000 partner network members, 1,900+ AWS third-party software products, and 70+ infrastructure services, the AWS is a force to reckon with. Indeed, the very concept that one retail format can swallow all others seems flawed to me - department stores did not, nor supermarkets, not Walmart, which was also once the bogeyman of terrifying efficiency and growth and scale but which also somehow failed to crush all other American retailers. Putting these statistics into context, Amazon’s meteoric growth seems unstoppable, at least for now. The Jeff … Even worse, things are poised to get tougher because of the rise of personalized products in eCommerce pioneered by Amazon. 43% of US consumers click on Amazon advert from the web. On the other hand, 37% of nonprime members purchase online just a few times a year. According to statistics, books, services, and wine excluded, Amazon has a catalog with 12 million products. That slower growth means it's losing market share to big-box competitors. 2 player from 31.7 points to 33.4 points. There are many eCommerce platforms for vendors out there that can help you sell products or services online. Today, sellers are eager to try their luck on different online platforms and buyers have let their preferences known. At the end of that year, 54% of product search originated from Amazon compared to 48% that began on Google. Vendor. The number is projected to balloon to 68.7 million households by 2020. Share this page. That clearly wouldn’t mean it wasn’t dominant in the ‘relevant market’. What market share would that give Amazon? Ingrid Lunden @ingridlunden / 2 years Amazon has already been in the crosshairs of the White House when it … Notably, having these stats at your fingertips will help you to not only run targeted marketing campaigns but also make smarter decisions and keep pace with global eCommerce titans. Amazon is, without a doubt, the trailblazer of the eCommerce industry. In 2018, Amazon’s share of the US ecommerce market hit 49%.That’s 5% of all retail spent across the entire country. Three times out of four, on average, the most profitable firm is not the one with the largest slice of the market. More data show that as of March 2019, Amazon Prime membership had grown to 103 million members, up from 95 million subscribers registered in June 2018. The shopping holiday is reminiscent of Cyber Monday or Black Friday. AWS accounted for 41.5% of the total public cloud market as of 2018, gobbling up a market share that’s bigger than Google, Microsoft, IBM, and Rackspace combined. Clearly, owing to Amazon’s monstrous market size, the going is tough for competitors. What should we compare it to? Amazon seller statistics show that there are over 6 million sellers (including inactive sellers). Last updated 1/1/20. Also, as of September 2018, Amazon had 122 million desktop visits. Other Segment Market Share Q3 2020: Other segment, revenue fell by -81.98 % and company lost market share, to approximate 1.21 %. Interestingly, in Q1 2019, Amazon announced a 17% increase in sales, hitting $59.7 billion in revenue. Twilio's changing market dominance For years, Twilio has been the leader in CPaaS market share. Besides, in the most recent years, Amazon has recorded steady growth in net revenue. By the end of the Q1 of 2019, Amazon Web Services (AWS) controlled 31.5% of the global cloud infrastructure services market. These assumptions give us $81.5bn US ecommerce, but you could very easily flex it $5bn up or down. Google, by contrast, is expected to lose 1 percentage point of market share. So, since we want to know Amazon’s ecommerce revenue in the USA, we need to fill in some of this table. Shopify, another platform for online retail, is now at an annual run-rate of $60bn of GMV, up from nothing five years ago. On this graph, the Y-axis represents the number of digital transactions and the X-axis shows Amazon’s market share in each. Also, as of Q1 2016, Amazon had 310 million active users. Check our guide about today’s best eCommerce software to help you optimize the use of these powerful online business solutions. That fell to 34% in … Interestingly, a whopping 66% of consumers start their search for a new product on Amazon. Before COVID-19, Amazon's share of online spending was 42%, according to Rakuten Intelligence. How big is ‘big’? As of July 2019, Amazon ranked 10th in global internet traffic engagement. What’s intriguing is that Amazon Prime has quashed one of the most prevalent eCommerce challenges, shipping, besides its other inimitable benefits. Actually, Amazon reports have shown that many customers start their product search and price comparison on the Amazon website. The US consumers have bought more than 100 million Echo devices to run Amazon Alexa. It presumes Amazon doesn’t compete with malls or department stores or Walmart or with any other shop. When it comes to checking reviews, 79% of US consumers go to Amazon. Also,  95% of Amazon Prime customers say they will probably renew their Membership. Amazon wants to “sink the ship” by not letting Reliance acquire Future’ assets, he said.For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P. The 2017 Prime Day sales registered a record of $2.4 billion, dwarfing the $1.5 billion sales recorded in 2016. Last updated 5/18/18. However, 20%  have used it to monitor a purchase. A historical look at Amazon's sales growth, broken down by its first-party and marketplace sellers' sales. AWS is an extremely profitable venture that is starting to imprint its dominance in the public cloud services market. Gasoline stations had $511bn of revenue (co-incidentally almost exactly the same size as ecommerce) and it seems unlikely that Amazon will ever sell gasoline. To put things in perspective, this is more than Amazon’s top three competitors combined, with eBay coming in at 6.6%, Apple at 3.9% and Walmart at 3.7%.. Needless to say, Amazon is the leader in online sales, with no sign of slowing down anytime soon. Over the last couple of years, online retail culture has evolved rapidly, and eCommerce dominance has continued to grow. So, we need to consider both Amazon’s own sales and the value of third party sales (together, GMV) in market share, and again we know the global number but not the US number. To reach global sales channels like the ones described above, sign up for a PublishDrive account for free. Compared to 2018 statistics, that’s an increase of approximately 5.2 million households. The size of the addressable audience is astounding. At that rate, buy-in for Amazon.com, Inc’s stocks are among the highest in the US today. providing a stark example of the kind of hurdles Amazon faces in Europe. So, in the USA in 2018, Amazon was a little less than two thirds of the size of Walmart. Amazon’s share of the US e-commerce market is now 49%, or 5% of all retail spend. So, to begin: market share in principle is Amazon’s business divided by the total market. If we want to do that for the USA, what are those numbers? More importantly, 60% of the top sellers in the Amazon Marketplace focus on the Home and Kitchen category. AWS had 5 times more deployed cloud infrastructure than the next 14 competitors combined as of 2018. In conclusion, the eCommerce landscape is continually changing, and Amazon has developed the knack to stay ahead with its unique innovations. Amazon's share of the digital advertising market is expected to grow from 8.8% in 2020 to 9.7% in 2021. AWS is one of the biggest revenue generators for Amazon. The following statistics offer a window into the needs, wants, and behavior of today’s customers. Aside from its eCommerce dominance, Amazon is renowned for its remarkable public cloud services. This post will replicate the same analysis but for 2019 figures. Amazon was the most popular e-commerce marketplace as of Dec. 2018 with over 200 million unique monthly visitors. In the US alone, consumers Purchased 1M headphones, 100K laptops, 200K TVs, 650K household cleaning supplies, 100K lunchboxes, 350K luxury beauty products, 1M+ toys, and 400K pet products. Meanwhile, the Amazon Chime SDK uses 14 data center regions, and Microsoft ACS touts 18 data center regions. The latest closing stock price for Amazon as of December 18, 2020 is 3201.65. Be nice. It charges them a fee for this, and it reports the fee as revenue. As Amazon statistics have shown, there is an influx of consumers into Amazon Prime. The next biggest player is eBay, which takes a […] For every eCommerce dollar spent by a US  consumer, Amazon earns a whopping 49 cents. On the other hand, 20% search for a new product on search engines like Google, 4% on brand websites, 4% on retailer websites, 3% on other marketplaces, and 1% on social media. When looking at quarter-over-quarter growth between Q4 2017 and Q1 2018, Amazon gained share … The 2019’s Prime Day surpassed Cyber Monday and Black Friday combined. More importantly, before making a purchase, 82% of consumer check prices from Amazon. Clearly, the Amazon associates program and the FBA provide insights into Amazon’s growing dominance. But if you do it right, then you focus on the market that actually matters. But how big? It presumes no-one ever asked ‘should I buy this from Amazon or from Barnes & Noble’? Amazon averages a 74% share of digital transactions in the US. After adding the market share of its fashion specialty sites Myntra and Jabong, Flipkart controls a 38.3% market share. With that said, getting down to the nitty-gritty of Amazon can be a high starting point. Amazon market cap as of December 18, 2020 is $1000B . Amazon statistics have shown that the company’s disruptive force has radically changed the dynamics of the whole eCommerce ecosystem. Hence, Amazon US retail revenue of $200bn was about 6% of US addressable retail. This is a coherent argument, but not a complete one. Interestingly, only 2% or approximately 1 million of Echo device owners have purchased with a smart speaker. As I’ve written elsewhere, I don’t think Amazon is well suited to create proliferating models - it has to do almost everything in the same way. Rate Amazon Kindle. 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